Boost your capabilities, get more customers, scale up, expand into new markets and cut down on wasteful expenses. Outsource!
Companies pass through a number of phases during their lifetime. First is the testing of waters, where the market validates the basic idea behind the service or the product. You build a core team and move fast to acquire new users or customers and start adding up features. After you are established on your feet and have gained market share you will move to the next stage of scaling up and consolidation.